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Carry1st
Head Of Growth Marketing
Remote · Full time · Senior level
About the role
Lead growth marketing to acquire, retain, and win back customers profitably. Manage paid user acquisition budget and CRM lifecycle programs.
What you’ll do
• Own paid acquisition across major platforms. • Build and run CRM and lifecycle marketing. • Own app store optimisation and conversion. • Allocate budget based on unit economics. • Lead and develop paid UA and creative teams.
What you’ll bring
• 6+ years in growth or performance marketing. • Proven paid UA and CRM program results. • Set strategy and launch campaigns. • Fluent with MMPs and analytics tools. • Strong creative judgement and ownership.
Life at Carry1st
Own shares in the company, receive awesome equipment, remote working allowance, learning and development opportunities, and birthday leave.
About Carry1st
Carry1st Shop is a direct-to-consumer storefront for in-game currency and digital goods across Africa and the Middle East.